Revel at EXPO Baby Fair

13 weeks of revelry

For the 2nd week in our 13 Weeks of Revelry, we’re bringing event-exclusive discounts, freebies and more! Look up our booth at C30B, EXPO HALL 5 from the 12th to 14th October!

Ann Thomas
Encouraging the Culture of Keeping Memories
child journals singapore

Every moment with your child is precious, as I’ve heard from every single mother out there. And hence, I can only imagine how darling it is to keep these memories. With our tendencies to snap away at cherished moments with the click of our phones and immediately move on to bigger, better things, it’s no surprise that we lose track of all the moments we try so hard to keep track of. See the irony? Most parents nowadays would have treasured, albeit worn and faded, physical printed photographs of themselves. Some of us even have journals full of the most wondrous moments of our life that we would not have remembered otherwise, but it’s not uncommon for kids nowadays to have their memories collated on one Instagram account or a Facebook album. And while those aren’t bad methods of keeping track, it’s unlikely that any social medium will last forever, and who knows till when you get to see your photos? Having a proper record of your children not only lets you savour the moments even as life passes by, but offers your child a form of support and solace for them when you can’t be there physically. It roots them to home, no matter where they be. 

What to Journal?

The most difficult stage of doing anything is starting. Countless ideas (or, absolutely none at all) leave you at a standstill, lack of motivation growing by each second. However, there are various ways you can choose to journal and document your child’s growth. 

  • Sort by: Type of Content

Short journal entries? Or a long one? Just a collection of photographs? A blank page that lets you write whatever you cherished about that day? Or a pre-planned page that lets you efficiently jot down everything you need to without too much hassle? Whatever you think suits you best, go for those. After all, if the journaling process feels tiresome to you, it’s very likely you’ll give up on it — and that’s the opposite of what you would want! So go for whatever makes you feel the most comfortable. If you’re at a loss as to where to start, you can begin with Revel’s collection of books and journals

  • Sort by: Categories of Content

You could choose to have a reminder of the most important moments — such as the first time they walked, they first day of school, their first award, and any other day you find important and memorable! Or you could choose to journal the most random moments that would make you smile. A moment that is special to just the two of you, or perhaps the days you feel overwhelmed and stressed out by parenting. You don’t have to document the same thing day in day out, and you could vary it by how you’re feeling on the specific day! Things you would want you, or your child, to remember, or shared and common dreams you have with them. The ups and downs of parenthood are so varied, there’s sure to be something you teach — or learn from — your child every day. 

Where to Journal? 

Like mentioned, too many or too little thoughts can put you in a slump. And walking into shops, or scrolling through online shops, can get increasingly overwhelming with one-too-many options and just as little time. 

  • Get a Baby Book. 

Guided baby books are incredibly popular amongst parents. Not only do they make your job a lot easier, and leave you with more time to do more activities in a day, they help you sort out your thoughts (and we all know how messy those can get, don’t we?) With such journals, you rarely need any other materials. There may be some exceptions, such as if you choose to paste photographs alongside your entries. On the whole, though, these guided books offer a hassle-free and stress-free experience. 

If you find guided journals too restrictive for your ideas and thoughts, don’t hesitate to get one with simple, blank pages! These are available almost everywhere you look. Just be sure to get one with a hard and solid cover so that it doesn’t wear down over the years! 

  • Go Vintage with DIY Methods! 

All you need is some paper, a pen, a hole-puncher, a pen, and some string to tie up your bundle of memories! Write whenever you want, and however you deem fit. The rustic authenticity of this method is bound to make this make-do journal even more dear to you and your child. Be careful, though, to keep it safe from possible haphazards and the grabby hands of your little kids! 

Alternatively, write little notes on post-its or mini note-pads and store them in a box as you go along! Whenever you feel reminiscent or down, scour the box and read through some of the greatest moments! 

How to Journal? 

You may hesitate to journal because you could feel like it takes away from your personal time, or time that could be used to bond with your friends, children, or other family members. 

  • Journal as a Form of Reflection Time

If you need some time to yourself every day or every week, then you could tie in journaling as part of it. This would let you be grounded and be honest with your feelings and thoughts. It would also consciously encourage you to remember the good parts of a day or a week, making you more appreciative of the days you spend with your child.

  • Journal to Bond

Journal with your child! If you feel like this is making you miss out on time spent with your child instead, do it with them! Ask them what the best moments of that day were, or document an inside joke if you had one. This will also make them thankful of the effort you put in to bond with them and make sure those memories last :) If they’re young, they might not get it. But they would definitely value the effort highly once they can fathom and understand it. 

  • Journal without Limits

Don’t stress yourself out by setting inflexible goals. If your goal is to journal once a day, or once a week, or even once a month, just try your best to stick to it. That’s all that matters! There are enough sources of tension in our lives, so don’t let this become one too. If you miss an entry, it’s all good. You’re going to have countless other moments to live through with your kid. So worry not! Don’t bound yourself to limits and restrictions. 

Journaling is on the downtrend nowadays, and it can be difficult to motivate yourself to document and write down everything, especially when technology makes everything so much more easier and adaptable. However, there is a charm in written pages and worn pages that can’t be reciprocated through these modern ways. Plus, a journal offers itself as a priceless gift, or a irreplaceable memorabilia. It’s sure to leave you feeling incredibly proud once you’ve gotten into the habit of penning down your memories. 

Aastha Srivastava
Children's Day Weekend at The Grandstand!
Children's Day Weekend at The Grandstand!

Hey folks! We’ll be at The Grandstand next Friday till Sunday, Beautiful and expansive [one-million-square-feet] you won’t have to worry about finding your parking space with their generously spaced car park for over 3,800 vehicles.

See ya there! :D

Ann Thomas
Baby Birth Announcement Etiquette in Singapore
Birth Announcements Singapore

Baby Birth Announcements can get taxing and difficult for mothers and parents, regardless of the fact that they may be first-time mothers, or an experienced one. Not only are you juggling with your newly-born child, the tiredness and exhaustion that comes with it, your personal life, and your professional life — you’re also worrying about getting the news about your wonderful bundle of joy out to your friends and loved ones. What to write in it, how to send it out, and when to send it out; though all of it may sound menial, it all adds up to your seemingly never-ending list of things to do. But before you start stressing out about announcing your baby’s birth and let it get in the way of your excitement, know that you’re not alone! There are numerous overwhelmed parents out there. Hopefully, with Revel’s tips and hacks, this thrilling task remains undaunting for you :)

Birth Announcement Ideas

There are so many ways to announce your child’s birth! Here are just a few of them:

  • Baby Birth Announcement Cards
    This is probably the most common and most intimate way of getting the message out. Don’t worry too much about personalising each card, though. The lovely recipients of your cards are bound to understand the time crunch and the fatigue that comes with being a parent-to-be or a new parent! The fact that you’re reaching out to them via mail is meaningful in itself. There are numerous cards that you can get to do so, including Revel’s very own collection of Birth Announcement Cards.

  • Baby Birth Announcements on Social Media
    Be careful with this! While it may be quick and convenient to post a few photos on Facebook or Instagram, there are two things to look out for:

    • RSVPs are more ineffective on social media
      If you’re seeking RSVPs on your birth announcement cards, RSVPs may not be as accurate as you would like them to be. Especially so with Facebook’s “Maybe” option, which just leaves you hanging, really.

    • Privacy settings
      If you’re sharing photos of your child and/or invitation with your address, ensure that your privacy settings are set to be viewable by only those who you want to send the message to.

  • Baby Birth Announcements via Texts/E-mails
    Another quick way to get your announcement out, and is effective with those who are sure to check all their important texts/e-mails. Just be wary of having to send multiple texts/e-mails out to get your message out to some people.

Designing your Birth Announcement

From the actual design to the wording on your invite, there are a few things to cover before your invitation can be ready:

  • Designing your Card
    If you’re going with a colour theme for your birth announcement, then it could be important to match your envelopes to the colour of your choice. If you choose Revel’s designs (which we’ve linked above), you have the wonderful option to pick from our wide range of coloured envelopes!

    Alternatively, if you choose to design your own card then be sure to use resources, such as online colour palettes, which would definitely help you pair your chosen baby photo with the right colour or pattern.

  • Wording your Message
    Clever birth announcement wording can seem baffling and tricky, but don’t sweat it! If you choose not to personalise your messages, then you only have one clever message to think of. While you may feel certain pressure to create the perfect announcement card, it’s acceptable to just have the all the details that are needed. Keep it short and sweet so that your recipients can get their information quickly — name, date and time of birth, the weight of the child, and perhaps your address, are probably the most important details that most are interested in.

Disseminating your Birth Announcements

Now that you’ve gotten your idea set and your announcements ready, it’s time to send them out! Before you do so, here are a few tips to make your workflow a lot easier:

  • Get Help
    It would be extremely tedious to collate and send out all the announcements by yourself — just think of gathering all the addresses/numbers/e-mails by yourself! More so should you choose physical cards, with having to send them out by post. Hire some free help: grab a free relative or your older child to give you a hand. Instead of handwriting addresses, you could print multiple addresses on sticker paper so that you can cut them and stick them on easily. That reduces the work for you and your help; all you have to focus on is the message you intend to send out!

  • Keep It Personal
    There’s no need to send out your birth announcements to people you haven’t kept in contact with in years. If you don’t have their current address, number, or email, that means they might not necessarily have to be the first to hear it from you (the word will eventually reach them, I’m sure). Keep your announcement personal and intimate by sending it to those who matter the most — immediate family, relatives, close friends, and anyone you find yourself constantly keeping in touch with.

  • Overestimate the Time Needed
    Think you’ll need a month to get everything done? Give yourself two, especially if you’re a first-time parent. Chances are, there are unforeseen circumstances and scenarios that you wouldn’t have thought of or factored in to your timeline. Don’t be too ambitious and tire yourself either! If it’s taking a little longer than you would have thought, it’s completely okay :) Don’t beat yourself up over it. After all, you have a child to take care of (amongst many other things).

As exciting as Baby Birth Announcements might seem, they might feel just as intimidating. Fret not, though! Just breaking up the task and taking it one step a time — instead of rushing it — would allow you to take it easy and fulfil the task with less pressure and stress. Don’t worry too much about deadlines too! Life has too many deadlines for us anyways, so as long as you’re trying your best, and eventually are able to finish up the announcements, you deserve a pat on the back!

Aastha Srivastava
5 Things I Do on Saturdays
revel singapore studio.jpg

Never, never,
never give up

– Winston Churchill


I’m a full-time hands-on Mom. I try [often in vain] to strike a balance between being cool + being the control freak that I am. I get how that possibly sounds absolutely ridiculous. But. Shrugs. We’re all just winging it, no?

So, coming back to Saturdays. Saturdays are my holy grail. Nobody touches my Saturdays. Unless they wanna release the Kraken. Saturdays are when I finally take a day for myself. To do what I desire. Now this changes often, as do my desires. Plus these days, I’m running pop-up booths on lots of weekends, which makes it even more precious when I do get some time alone to catch up with ME.

Irregardless, there are a bunch of things that I do on Saturdays, no matter what’s in-store for the rest of the day. Unless I’m out of town. Or on a staycation. [Now I’m sorely missing -cations.]

  1. Cook up a kickass breakfast
    It’s the only day of the week that I cook breakfast, and my little foodie loves it!

  2. Catch up with my friends
    I’m a firm believer in making time for people you love. Some of us have closely knit families. Some of us have closely knit friends. If you’re lucky, you get both. I got the friends, and I don’t intend to lose them.

  3. Cook & freeze
    This is something I started when business started picking up. Blame it on aging. I hate eating out on a regular basis. Nothing compares to my hastily thrown together meals that are often bland, but ohsogood to me.

  4. Netflix marathon, baybeh!
    Finally, some teevee time. Where I can have someone swearing through my speakers without me rushing for the mute button. Also, may I point out how old nudity is getting? I’m tired of seeing boobs so often. Sorry, Netflix.

  5. Design

    Saturdays are for my creative experimenting. No orders, no commissioned projects. Just my ideas and me.

Oh, and as the cover pic’s blurb suggests: Saturdays are also for self-pep-talk. It's great to seek advice from someone you trust, but let's face it, most times what you need is reassurance from within.

Ann Thomas
The Inaugural Post
ann revel thomas singapore.jpg

hello! it’s lovely to e-meet you.

My name is Ann Thomas. Thomas being my original surname. I’m often asked about my origins, given the surname. So here’s a quick crash course: I’m an Anglo-Indian - of mixed British and Indian parentage, stemming from my father’s side of the family.

+ Indians who have angmoh surnames are primarily Christians. This is has got a lot to do with India’s colonial past as well as the current trends in the Christian domain.


The photo above was taken by my son, my only living child, to be specific here. Cos’ yes, I’ve had failed pregnancies. Statistics show that 15-20% of pregnancies fail. I feel we don’t talk about it enough. Least not enough to allow women [and men and children] to grieve respectfully.

Back to this photo. Taken by my son, who is now 7 [going on 17] at Kook’s Creamery. Which happens to serve kickass molten lava cookies. With ice cream. Seriously worthy hip-expanders. He [the son] often makes appearances at my business meetings and pop-up booths. It’s tough being a girl with big dreams who is also a full-time Mom. Though I’m guessing my retirement stories are gonna be a hoot!

If you’ve followed me long enough [hi, fellow oldie] you’d have witnessed my transition from being an Early Childhood Educator, to being a lalang [a coarse weedy Malaysian grass] in the education industry, to bringing paper straws to Singapore. I once did a party for Kate Spade in Singapore [you’d need permission to see that photo if we aren’t Facebook buds], did a workshop with mt tape at the National Library, hosted a string of other craft workshops from 2012 to 2014. Here’s an example documented by Lindsey. When I first started Revel, it was at It was pretty, really. Yet, the Goldilocks within screams out that this feels just right. Which all leads to me saying this: It’s taken me quite a while to get here. Here, which [for now] after a really, really long time, feels like home.

Records show that we shifted to on the 27th of July, 2018. Quite a pretty date, given that my birthday falls on 24th July [hint: send gifts]. I have serious love for how far the brand has come since. I also have serious trust in self-love. Which seriously took me way too long to achieve, with all the seriousness going on. Maintaining it is often a struggle too. I hear it comes with motherhood - the inability to love yourself to bits. Though seriously, you gotta. How else are your consumers, I mean kids, gonna see how awesome you are?

Previously, we had a group of guest writers for the blog. We shall continue on that road, because the way I blog does nothing for the spiders of Google. And we e-commerce folks need those spiders. I try ask my guest writers to ensure they insert soul into their posts. Make it human. Spiders love humans too, right?

Have you worked with freelance writers before? Amazing, right?! I wish I could write like them. Assemble words and ideas so neatly while also ensuring they meet those darn spider-requirements. Uber-cool. I used to inject ‘uber’ into lots of my sentences. Until there was Uber. Now that they’ve left Singapore [adios], it feels good with me to re-introduce it on my FUW [frequently used words] list.

Well, now that you’ve gotten to know a little about me, have a better understanding on how my thinking process is, well, slightly all over the place, I hope you’d come say HI the next time you spot me! Here’s a bunch of places and spaces I’ll be at.

P.s.: Have you worked with GOOD freelance sales promoters before? SEND SOME MY WAY! - - Thanks!

Ann Thomas