What if you could dream while you were awake?
That’s the question that inspired our Kids Collection. Children should have the freedom to explore their boundless imagination, waking to this world only to rest. So we designed our collection to make every day be a beautiful life for them.



What if you enabled yourself?
An idea a day. An action a day. Bringing you closer to the parent you envision yourself to be. We bring the ideas, the tools, and the inspiration to you.



Life’s a Celebration.
Party on, Kid.



Nothing says fancy like a themed party with personalised invitations.

Be it ready-to-go (fill in those blanks!) or fully personalised, printed and posted right to your doorstep. We’ll tickle your fancy, while you put on your party planner’s hat on the homefront.


Enjoy 15% OFF! Priced at just a little over $3/child, a fête kit, party-ready box for the parent that yearns for family bonding time. Grab a kit, do it as a family with the VIP, do it sans the VIP to surprise him or her. Either ways, smiles all around and memories made to last for a lifetime.

The simplest, most-heartfelt route to the best birthday present, ever.


Dress up your little one’s bash to the max with the most squeal-worthy props and serveware. Child-friendly, child-approved, joy-inducing and earth-loving too.

Please, please though, remember to re-cycle and reuse whatever you can after the party.



“Children of all ages can benefit from mindfulness, the simple practice of bringing a gentle, accepting attitude to the present moment. It can help parents and caregivers, too, by promoting happiness and relieving stress.” –David Gelles



“Love this journal! A friend recommended and it really helps me savour those precious memories, because 5 and above is as precious as their first few years.” - Cherin Teo