Joy

 Because our time on earth is fleeting, we believe in the importance of finding joy in special moments, pausing in reflection, and paying them tribute.


Sustainability

Environmental sustainability is at the core of every product we offer. All paper used is natural and organic, and all materials and processes reflect our unwavering commitment to our precious resources.


Exploration

We believe that exploring different ways to connect with our customers allows us to continue innovating, continue expanding our line of products, and continue responding to their interests and needs.


Creativity

We all have a creative spirit, but sometimes our busy lives suppress that gift. We hope that our products will serve as a catalyst for our customers’ creative release.


Integrity

We all have a creative spirit, but sometimes our busy lives suppress that gift. We hope that our products will serve as a catalyst for our customers’ creative release.